For being such an important skill, there are surprisingly few practical resources on how to best communicate in a business setting to influence sales decisions. However, one great…
You may have heard about Robert Cialdini’s book Influence: The Psychology of Persuasion, which in my opinion, is the best book to teach you the fundamentals of persuasion, influe…
I first heard about the book Sapiens: A Brief History of Humankind by Yuval Noah Harari from Bill Gates’s video “5 Books To Read This Summer”, and as someone who was always interes…
The Subtle Art of Not Giving a Fuck by Mark Manson, was one of the hottest self-help books of last year. Some people think it got popular because of the title, and while the title …
Pre-suasion is a book by the author Robert Cialdini, who also wrote one of the seminal books on human psychology Influence: The Psychology of Persuasion. Unlike his previous wor…
